Yes, that's one of the names this plant is known by. The other common name for it is 'Golden Shrimp Plant' and its quite obvious where it gets its names from.
Interestingly, it is the white ear-like structures which are the flowers, and the golden coloured ones are bracts! And yet, the white flowers might go unnoticed among the bright yellow bracts!
We saw these flowers while visiting the Jain Temple at Sultan Bathery in Wayanad, and they added a touch of colour to the place!
Special thanks to Flowers on the net for helping me identify the flowers, and all the details!